Everyone with an application or web store, from everyday influencers to corporate SaaS advertising firms, appears to be using Google Webmaster Tools to improve the performance of their website.

If you’re not accustomed to GWT, you could wonder why it’s become such a popular tool for website and marketing management. So let us investigate.

Google Webmaster Tools

Google Webmaster Tools is a powerful system that lets website owners track how their site interferes with Google.

GWT provides:

• A detailed view of your website’s health.
• Documenting technical problems such as crawl mistakes.
• Mobile optimization issues.
• Security concerns.

It’s also jam-packed with actionable performance measures that are not valuable for SEO, giving you the information you need to enhance your website’s organic performance.

It’s also free and incorporates Google Analytics and AdWords for PPC testing.

Google Webmaster Features and Uses

GWT is capable of a wide range of tasks. The value of each will vary depending on your specific company requirements. Below, we’ll review some of the platform’s most universally advantageous features and applications.

1. Keep an eye on the performance of your website.

GWT provides critical metrics for monitoring the performance of your website, such as:

Clicks: The number of times people have visited your website after finding it in Google’s search results. This provides data on the performance of your title tag and meta representations and indicates how continuous your traffic is.

2. Keep an eye out for indexing errors.

GWT displays the number of pages on your website archived by the Search engine since the most recent site crawl.

More pertinently, it illustrates any searchable errors or cautions and provides information for further investigation. For example, you could have cracked code, obstructed URLs, or a theme issue on your site.

3. Provide a sitemap.

Submitting a homepage to GWT can enhance the crawlability of your site and decrease the likelihood of indexing errors.

It’s a powerful resource for major websites because it is easy for Google to overlook alterations or additions, but new sites can also benefit from faster indexing.

4. Conduct a URL inspection.

You can use the URL investigation tool to examine specific URLs. You can see an edge correlation between your current URL and the URL in Google’s index.

This enables you to look for errors or inconsistencies and see when the page was last crawled.