Anyone involved in digital marketing, SEO, or web development is aware that numerous factors influence Google rankings.

And while you may believe you have applied a comprehensive campaign, do you know who really can advise you right ahead if your activities are effective?

Metrics for Page Authority! You’ve probably heard of it and probably determined it by calculating it for the site, but do you understand what Page Authority (PA) means for a website and how it affects Google rankings?

What exactly is Page Authority?

First, let’s go over the fundamentals. Many individuals have a business online but have no idea what Domain Authority is. Domain Authority is an estimation, or metric, developed by the marketing intelligence firm Moz. Based on analysis tools, any page is assessed and assigned a PA rating to indicate its likelihood of making an appearance high in results from search engines.

How is Page Authority (PA) calculated / How would Page Authority work?

Moz considers approximately 40 different factors when determining a page’s Page Authority. Moz collects and analyses data such as backlinks, content, traffic, and user experience as evidence.

The greater the quality of these metrics, the higher the scoring system, i.e., the page’s Page Authority. The rating scales from 0 to 100 and pages with a score of more than 80% are regarded as extremely high quality, with a high chance of appearing near the top of search engine results.

Page Authority is typically unrelated to SEO. Why? 

Because as previously stated, PA is not an official Google ranking, nor is it factored into the final standings of results.

Nonetheless, Page Authority is very important for SEO. What is causing this?

Moz’s algorithm, which evaluates, judges, and determines page PAs, is similar to Google’s. MozBar uses the same data that Google utilizes to assess sites and pages and provide valid ratings that match reality. Or, at the very least, Google’s reality.

In simpler terms, you can evaluate if a website on your site has optimized SEO by measuring its Page Authority. In other phrases, you can see which scores need to be enhanced and which are already excellent.

Although it is not straightforward quality data for Google, all of this information serves as “hints” as to which regions of your pages are of excellent quality and significantly contribute to improved SEO.

Is Page Authority a metric in Google Analytics?

No. It is crucial to remember that Page Authority and Link Building are not formal rank factors considered by Google. Page and Domain Agency are standings that help documents and sites optimize unofficially for better SERP performance. They use methodologies similar to those used by Google.