A website is a collection of online pages and associated material that share a similar domain name and are hosted on at least one web server. Google, Facebook, Amazon, and Wikipedia are a few examples of well-known websites.

Building and sustaining a high-quality, consumer-friendly website sometimes necessitates a large expenditure of time and money if you construct it yourself or if someone else does it for you. Aside from the time and money invested, the website serves as the iconic symbol of the company, organization, or brand. Clarifying the intended goal of the website is a vital first step in creating a comprehensive plan for the website.

Purpose Of Website

• An e-commerce website for sales

Any e-commerce website’s principal goal is most certainly sales: the website operates to sell items or services online. To achieve this primary goal, a clear explanation of the value consumers would receive by completing a purchase and a user-friendly transaction and payment procedure will be required.

• Website for an independent consultant for lead generation

Many firms use their website to generate leads or prospects but do not finalize sales online. Alternatively, the website aims to draw in qualified prospects and enable them to input their details to the company, which would subsequently contact them with a sales pitch.

• A news website provides information.

The major goal of many of the internet’s top websites is to inform or educate people. This category includes the majority of news-focused media organizations’ websites.

• A video streaming service for entertainment

Many more prominent websites exist to engage their visitors. This category includes both paid and free video-streaming websites.

• A government website provides a service.

This one is slightly more subtle, but it deserves its category. Government websites and nonprofit organizations are examples of websites whose primary goal is to provide a service. 

• Market development

Most businesses have websites that allow their consumers to contact them anytime. Once a company’s website is available to many individuals in the nation, the company is in a position to acquire new clients. This is advantageous to a firm since it will receive many clients, forcing it to expand.

• Customer service via the internet

Customers also receive responses to various queries concerning a product or service acquired from a certain firm. Online customer support is designed so that you receive immediate responses to your inquiries through a website.