As one of the world’s most technologically advanced countries, the United Arab Emirates has seen a significant increase in the use of digital technologies, particularly when it comes to marketing.

With a rapidly growing and highly connected population, companies in the UAE have been presented with exciting new opportunities to reach their target audience.

According to a recent survey, over 95% of the UAE population is active on the internet, making it a crucial platform for businesses to connect with their target audience.

Expanding Your Reach

Thanks to digital channels, companies in the UAE have the chance to reach a broader and more diverse audience than ever before. Social media and search engines allow marketers to target specific groups of people based on their interests, behaviours, and demographic information.

This means that companies can connect with their desired target audience more effectively, resulting in higher conversions and a more successful marketing campaign. In fact, a recent study showed that social media advertising in the UAE saw a YoY growth of 12.5% in 2020.

Making Smarter Marketing Decisions

The advent of digital technologies has bestowed businesses with an unparalleled wealth of data, enabling them to make informed, data-driven marketing decisions. Armed with real-time insights and comprehensive analytics, companies can optimize their marketing strategies with pinpoint accuracy, delivering personalized experiences to their customers and driving sustained growth. With this game-changing advantage, businesses can unlock the full potential of their marketing efforts, delivering superior results that resonate with their audience and drive success. 

According to a report by McKinsey, organizations that leverage data-driven marketing is 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable.

Cost-Effective Marketing at Its Finest

Compared to traditional marketing methods, digital marketing is often more budget-friendly, especially for small and medium-sized businesses in the UAE. With its limitless potential and proven track record, digital marketing is the new lease of life that companies need to succeed in today’s fast-paced business landscape.

This makes it easier for companies to measure the success of their marketing campaigns and optimize their strategies accordingly. In 2020, businesses in the UAE saved an average of 25% on their marketing budgets by opting for digital channels instead of traditional methods.

Building Relationships with Your Customers

Digital marketing allows companies to engage with their target audience in real-time and build relationships. Social media and instant messaging apps allow for two-way communication, enabling companies to respond to customer inquiries and feedback instantly.

This creates a more personal experience for customers, increasing brand loyalty and engagement. A recent survey found that customers who engage with brands on social media are likely to spend 20-40% more compared to those who don’t.

About The Go-To Guy!

The Go-To Guy! is a creative branding and marketing agency that builds memorable brand identities, activates online presence, and brings brand engagement to help companies grow online, offline, and across multiple platforms