Niche Marketing| Assamese OTT Platform | ReelDrama

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Strategic Niche Marketing for India’s Favorite Assamese OTT Platform

ReelDrama had created their own space in the OTT ecosystem by producing and distributing movies, tv shows, documentaries, and more only in the Assamese language.

However, they wanted to go beyond Assam - they wanted to reach the Assamese-speaking audience around the world. At a global scale, such an audience is too specific and a little too niche.

Design

Landing Pages
Social Media Campaigns
Paid Campaigns
Video Marketing
Emailers & Newsletters

Design

Search Engine Optimization
Social Media Marketing
Content Marketing Content
Syndication Performance Marketing

Technology

Landing Pages
HTML Emailers

We designed a highly-targeted, culturally-drawn strategy that’s precise, calculated, and meant for only the right audience.

Story Ads: Creating Hype Around New Releases

Despite releasing new content every month, the attention was still scarce.

The movies, web series, or any of the other content was not reaching the kind of viewership they had expected. The culprit? A non-existent brand awareness.

We changed that.

We made their in-app experience the hero of our campaigns.

We drew attention not to the app itself, but the amount of content available on it.

And created a very niche, culturally-appropriate social media presence for stronger brand awareness.

While sending frequent communication to specifically targeted audiences via emails.

We leveraged Google Adsense to meet the audience where they are.

And created culturally relevant campaigns for community engagement.

While bringing attention to their promotions in style

We also created buzz around upcoming releases to keep the audience hooked.

We used content marketing strategies to talk to the audience about Assamese cinema, establishing ReelDrama as a champion of the industry.

Constantly and consistently running highly-targeted, low-priced, and effective ads on Google ad networks…

And social media channels.

Offer based promotions across channels.

Promotion videos

Frequently updating social media cover images

We boosted their organic traffic significantly

Before

After

2.5X

increase in website clicks within 1 year

Before

After

4.5X

increase in website Impressions within 1 year

We Made them Rank on Page 1 in Google

Keyword

Watch Assamese Movies and Shows

Ranked Position - 1st

Keyword

Watch Assamese Movies Online

Ranked Position - 1st

Keyword

Favourite assamese movies for rent

Ranked Position - 1st

Keyword

Assamese acting masterclass

Ranked Position - 2nd

Keyword

Assamese movie download app

Ranked Position - 1st

Keyword

Assamese Movies

Ranked Position - 2nd

Keyword

Best Assamese OTT App

Ranked Position - 2nd & 3rd

Keyword

Assamese Film

Ranked Position - 1st


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